Health is a Highly Personal Matter
Consumers are increasingly taking on a more personalized holistic view of health including mental, emotional, and physical well-being. They’re making food and beverage choices based on their personal definition of health, such as food described as natural, organic, high in protein, or functional.
Trending Health Dimensions
Functional Eating
Provide specific nutritional benefits, such as being high in Protein, aiding in digestion, help boost energy, etc.
Cleaner Eating
The driveaway from highly processed foods, including carbohydrates, dairy, and refined sugar. This has led to growing interest in new diets such as Whole30, Ketogenic, and Paleo.
Other Dimensions
- Organic
- Rich in Nutrients
- Low Fat / Calorie
- Free From